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Fresh & Farm-Direct Food D2C

Order and delivery questions, freshness complaints, sourcing and ingredient questions, and reorder reminders sit across channels, and Velros AI pulls them together so a complaint gets answered before it turns into a bad review.

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Freshness claims handled Reship vs. refund split Sourcing questions answered

Fresh & Farm-Direct Food D2C

  • Freshness claims handled
  • Reship vs. refund split
  • Sourcing questions answered

The channels stay. Only the work a person confirms is separated out.

Freshness claims handled · Reship vs. refund split · Sourcing questions answered

What a person confirms runs on a single thread.

Rather than adding another screen, we sort the work arriving on the channels you use and separate out only the decisions a person should see.

The same channels

Without adding new tools, we put Velros AI on top of the Shopify, your own store, email, and Instagram DM you already use. We build the screens, approval queue, and reports you need, and keep refining them as you operate.

Here's the kind of question, and here's how it gets handled.

The requests that arrive at Fresh & Farm-Direct Food D2C every day, kept on one screen along with what to confirm and what to improve next.

The order a person kept by hand, moved over as it was.

  1. Sort Messages scattered across Instacart, Amazon Fresh, DoorDash, and email get split into freshness claims, delivery, and sourcing questions.
  2. Check The order number is matched against ship date, delivery date, and carrier route to see if spoilage traces back to a delay.
  3. Draft Claims get a reship-or-refund note, delivery gets cutoff and ETA, sourcing gets origin and organic-certification details.
  4. Approve Refunds, comps, and any pricing reply go to an approval card so you sign off before it's sent.

What you can see

We keep the original messages, photos, staff edits, and reasons items are waiting for approval from Shopify, your own store, email, and Instagram DM, and use them as evidence for next week's improvements.

What stops

Refunds and compensation, price and coupon changes, payouts, and bulk announcements go out only after you or a designated staff member reviews them.

Someone who knows the industry sets the rules with you.

A Velros operations designer and an industry expert turn your standards for orders and delivery, freshness complaints, sourcing and ingredient questions, and reorders into real operating procedures.

The Velros operations design team

Industries rule design and weekly improvement

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It keeps improving

Staff edits and the reasons work was held get gathered into next week's operating rule.

A person's time

Less repeat checking, and more of the day on the decisions and the growth that matter.

In depth

While the freshness-complaint photos pile up, you can't lock tomorrow's shipments

Produce picked at the farm loses its edge in a single day. Questions land everywhere at once, across your Shopify store, your own site, an Instagram DM, and a WhatsApp photo, and repetitive asks like "where's my order?" and "why did it arrive soft?" eat the hours you need to pack. Meanwhile the calls only you can make, like refund or reship and farm's fault or courier's fault, keep sliding to the back. Velros gathers the scattered messages by order and sends only the money decisions to you.

From the first question to a resolved order

  1. Every channel on one line

    Questions and freshness-complaint photos from your Shopify store, your own site, Instagram and WhatsApp get grouped under one order number. Even when the same customer reaches you across channels, it stays a single case.

  2. Repetitive replies as drafts

    Order tracking, farm-and-harvest-date answers, complaint acknowledgments. The repeat replies are drafted to match each order's status. You just tweak before sending.

  3. Down to the internal checklist

    Reship targets, items to confirm with the farm, and stock and ice-pack checks are left as an internal checklist, so the reply flows straight into that day's packing.

What a human confirms

Refund or partial refund
Whether to refund in full or adjust only for how soft it arrived is something you confirm on the approval card. Velros organizes the photos and order history; it never sets the amount for you.
Reship or make-good
Reship now, or a coupon on the next order, and when the farm can even fulfill it. A person decides. It touches the value of goods, so it's never handed off automatically.
Price or promo changes
Changing unit price by harvest conditions or opening a clearance deal only takes effect after approval. Anything tied to revenue passes through you.

Deadlines and duties you can't miss

Origin and label claims
Claims like "local" or "pesticide-free" need a basis. The FTC treats unsubstantiated or misleading claims as deceptive, so keep your product-page wording aligned with the actual source.
Shipment timing you promise
The FTC's Mail, Internet, or Telephone Order Rule requires shipping within the time stated (or 30 days by default). If a farm delay pushes you past it, notify the buyer and offer the choice to wait or cancel.
Defect and mis-ship records
Spoilage or wrong items are the seller's responsibility, not a customer-fault exclusion. Keep complaint photos and reply history on the order as your basis if fault is later disputed.

FTC Mail, Internet, or Telephone Order Merchandise Rule (16 CFR Part 435) · FDA Food Safety Modernization Act (FSMA), 2011

Questions we hear a lot

Does Velros process the refund instead of me?
No. Velros organizes the complaint photos and order history onto an approval card, and you confirm the refund or partial-refund amount yourself. The money decision is always a human click.
Can I see WhatsApp photos in one place too?
Yes. Shopify and own-site questions and WhatsApp photos are grouped under the same order number on one screen. No more hopping channels to find a conversation again.
What about delays caused by the farm?
It picks the orders likely to slip, drafts a heads-up, and flags any that need a reship or make-good for approval. You just decide; the notice is polished from the draft and sent.

We'll find what to cut first in Fresh & Farm-Direct Food D2C, together.

Where the inquiries land, the order your staff check them in, and the rules a person applies last, laid out as one day of work.

Talk about our industry

What comes in

Messaging, phone, search and email, in one place

What gets checked

What your staff decide, and what a person decides

What improves

Fewer repeat inquiries and fewer dropped follow-ups, every week