Live Shopping / Live Commerce

From a comment order coming in to being done

1. Scattered orders and questions in one place

   Instagram Live comments, TikTok Shop chat, and follow-up WhatsApp DMs land in a single view. Whether it's "two of item 5," "is this sold out," or "when does it ship," every request lines up in one list no matter which channel it came from.

2. Order roundup, stock check, and reply drafts

   Comment orders are grouped by product and quantity and checked against remaining stock, flagging items about to sell out. For shipping questions and routine CS, a reply draft is prepared using your existing wording.

3. The host stays on the stream; a human just confirms

   The host stays on camera and reviews the tidied orders, stock, and reply drafts in one pass after the stream. Anything involving money or exceptions, like a refund or a live-only perk, comes up as an approval card and only goes out once you tap it.

What a human confirms

Refunds and partial refunds

For wrong-item, defective, or change-of-mind refunds, the reason and amount are summarized on an approval card. Who gets back how much is confirmed by a person.

Price and discount changes

On-the-fly moves like "an extra 10% for anyone who comments" are never applied automatically. The tool shows who it would apply to and the discount as a draft; it takes effect only once you approve.

Live-only perks and freebies

Freebies for the first buyers or a live-stream special are shown with the quantity left and the conditions. Where to draw the line on who qualifies is the host's call to confirm.

Deadlines and obligations you can't miss

Ship-on-time / 30-day rule (16 CFR Part 435)

You must ship within the time you stated, or within 30 days if none was stated; if you can't, you owe the buyer a delay notice and the option to cancel for a refund. Live-only deals don't exempt you, so shipping promises are tracked against their deadlines.

No deceptive claims (FTC Act Section 5)

"Only 3 left" or "lowest price ever" claims must be truthful and substantiated. Scarcity and price claims made on air are flagged so they aren't repeated without backing.

Marketing consent and opt-out (CAN-SPAM Act of 2003)

Promotional emails and texts sent to buyers you captured via comments need a clear opt-out and honest headers. Contacts with no marketing consent are kept separate so they're used only to fulfill the order.

FTC Mail, Internet, or Telephone Order Merchandise Rule (16 CFR Part 435) · CAN-SPAM Act of 2003

Questions we hear a lot

Does it charge the card automatically from a comment order?

No. It groups comments into product and quantity for you, but a person confirms checkout and fulfillment. Anything with money attached, like a price change or a refund, moves only after you tap the approval card.

I run both Instagram Live and TikTok Shop. Does it cover both?

Yes. It pulls comments and chat from both, plus follow-up DMs after the stream, into one list. You round up and reply in one place instead of hopping between windows.

I'm heads-down during the stream. When do I review?

During the stream orders and questions pile up quietly; after it ends you review the tidied list and reply drafts in one pass. Only urgent sell-outs and low-stock alerts are surfaced live.