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Subscription Boxes & Recurring Commerce

Subscription questions, delivery-schedule and skip requests, cancel and resume, payment failures, and complaints land in one place, wherever they came in, so a skipped box or failed charge gets sorted before renewal.

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Auto-renewal disclosure CAN-SPAM unsubscribe honored Failed-payment retry log

Subscription Boxes & Recurring Commerce

  • Auto-renewal disclosure
  • CAN-SPAM unsubscribe honored
  • Failed-payment retry log

The channels stay. Only the work a person confirms is separated out.

Auto-renewal disclosure · CAN-SPAM unsubscribe honored · Failed-payment retry log

What a person confirms runs on a single thread.

Rather than adding another screen, we sort the work arriving on the channels you use and separate out only the decisions a person should see.

The same channels

Without adding new tools, we put Velros AI on top of the Shopify store, email, Instagram DM, and WhatsApp you already use. We build the screens, approval queue, and reports you need, and keep refining them as you operate.

Inquiries like these, handled like this.

The requests that arrive at Subscription Boxes & Recurring Commerce every day, kept on one screen along with what to confirm and what to improve next.

The order a person kept by hand, moved over as it was.

  1. Sort Messages from email, Instagram DMs, and WhatsApp get split into skip, frequency change, payment failure, cancel, and refund.
  2. Check Each request is matched against the Shopify order number, subscription status, next billing date, and recent charge history.
  3. Draft A reply is drafted per request, whether that's skip confirmed, retry-payment steps, or cancellation, in the customer's own tone.
  4. Approve Refunds, cancellations, and price changes go to an approval card and are only finalized after you review them.

What you can see

We keep the original messages, files, staff edits, and reasons items are waiting for approval that come in from your Shopify store, email, Instagram DM, and WhatsApp, and use them as the basis for next week's improvements.

What stops

Refunds, cancellations and payment changes, price changes, and bulk sends run only after you or your team lead reviews them.

Someone who knows the industry sets the rules with you.

A Velros operations designer and a working practitioner turn your standards for subscription questions, delivery schedule, cancel and resume, and payment failures into real operating procedures.

The Velros operations design team

Industries rule design and weekly improvement

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It keeps improving

Staff edits and the reasons work was held get gathered into next week's operating rule.

A person's time

Less repeat checking, and more of the day on the decisions and the growth that matter.

In depth

When a card declines at midnight, the founder writes the apology email

For a subscription box, the work isn't the first charge. It's the second and third. This month's skip request, the cancel-before-the-next-cycle note, the member whose card bounced over a limit: they arrive scattered across email, Instagram DMs, and your Shopify contact form. Most of it ends the moment you check the cycle and confirm the next ship date. But deciding a refund amount and reconciling the remaining shipments still takes a human, and that judgment is where the hours go.

From the first message to done

  1. Group scattered requests by member and cycle

    Skip, cancel, and payment-failure messages that land in email, Instagram DMs, and the Shopify inbox get pulled onto one line per member and subscription cycle. First we sort out whether 'I want to pause next month' is a skip or a cancel, and which cycle they mean.

  2. Draft anything a cycle lookup can answer

    By checking the next charge date, remaining shipments, and last fulfillment status, we draft replies for the fact-only cases, such as 'we'll skip this cycle; your next box ships on the 12th.' Failed charges come with a retry note and an update-card link attached.

  3. Route anything with money to an approval card

    Partial refunds, mid-term cancellations, and price changes go to a founder approval card with nothing sent. The actual message to the member goes out only after you tap approve.

What a human confirms

Refund and partial-refund amounts
How much to return after subtracting shipped boxes is a human call. Return shipping and whether to reclaim a gift-with-purchase are in play, so it never goes to an automatic calculation.
Mid-term cancellation and fees
When a member who took a term discount cancels early, how to reconcile the balance, and whether to make an exception, is judgment. You decide whether to apply the policy as written.
Price and cadence changes
Price increases, cadence adjustments, and rolling off a promo rate to standard pricing all require advance notice to members, so the announcement goes out only after your approval.

Deadlines and duties you can't miss

Simple cancellation
Under ROSCA and the FTC's rule, canceling must be at least as easy as signing up. Hiding the cancel path or forcing extra hoops is where enforcement lands.
Clear consent before charging
You must clearly disclose the material terms and get express informed consent before a recurring charge. Trial-to-paid conversions in particular need an unambiguous heads-up, not fine print.
Renewal reminders
Before the next cycle bills, members should know the charge date and amount, and when a promo rate flips to standard. A clear reminder is the cheapest way to avoid a chargeback.

Restore Online Shoppers' Confidence Act (ROSCA), 15 U.S.C. §8403, and the FTC Negative Option Rule (2024)

Common questions

Skips and cancels come in through email, Instagram, and Shopify all differently. Can you handle that?
Different channels, same member. We pull every request onto one place keyed to the member and their cycle, and sort a 'skip next month' from a full cancel before you touch it.
Do you process refunds and price changes automatically?
No. Anything with money, like refunds, reconciliations, or price changes, gets a draft only, then goes to your approval card. The message to the member sends only after you approve.
Cards keep declining. Can you deal with that?
We group the failed-payment members and prep drafts with a retry note and an update-card link. Repeat failures or anything tangled with a refund go to you to decide.

We'll find what to cut first in Subscription Boxes & Recurring Commerce, together.

Where the inquiries land, the order your staff check them in, and the rules a person applies last, laid out as one day of work.

Talk about our industry

What comes in

Messaging, phone, search and email, in one place

What gets checked

What your staff decide, and what a person decides

What improves

Fewer repeat inquiries and fewer dropped follow-ups, every week