Exception
A page whose rank rose but inquiries didn't grow
Don't report it as a success; flag it separately. Look first at the chance that search intent and the page's purpose are misaligned.
Search traffic check
Tracking search terms, ranking changes, counting traffic, and choosing what to fix all come together. You know the one thing worth doing next.
- Pages with no traffic
- What a rank is worth
What Velros AI runs
It gathers ranking and traffic changes for your target search terms and organizes them on a weekly basis.
Pages with no traffic
What a rank is worth
The share of visitors from search
No one checks regularly whether people arrive by search or which pieces are doing the work. In the meantime most pieces do nothing at all. In a study of about 14 billion pages, 96.55% got no traffic from Google. And ranking is brutal, the average click-through rate at position one is 27.6%, and the top three take 54.4% of all clicks. Below position four you're effectively invisible.
A question like this, handled like this.
We gather the work as it actually arrives, and record what each step is judged against.
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Track target search terms
Decide the search terms we're qualified to answer and gather rank and traffic changes weekly.
Judgment Is this term our customers' language, or traffic with no intent. -
Compare traffic against conversion
Put rank, traffic, dwell, and inquiry conversion side by side. Flag separately any page that ranks but doesn't lead to an inquiry.
Judgment Is this page's problem the rank or the content. -
Select pages to fix
Separate pages that dropped, pages that don't convert, and pages with zero traffic, and set the order of improvement.
Judgment Fix it, merge it, or take it down. -
Prepare the edit draft
Draft how far to change the title, intro, structure, and internal links, and raise it. The actual change happens after approval.
Judgment Does this edit fit the search intent better. -
Track after the edit
After the change, attach the rank, traffic, and inquiry movement and keep it as the next improvement candidate.
Judgment Did it work, or do we roll it back.
If the rank rises but there's no inquiry, we flag it.
We settle the exceptions that actually come up before they do. When a rule doesn't fit, we don't force it through. It goes to a person, with the evidence.
Exception
A search-engine algorithm change moved everything at once
Don't blame individual pages; note the change happened and hold the judgment until the next round.
Exception
A search term with lots of traffic but not our customers
Don't count the traffic as a result; drop it from the target terms.
A person applies edits to public pages.
Anything touching money, contracts, personal data, or the brand is drafted and no further. It sends only after a person approves.
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Applying the actual edit to a site page
It changes a public page, and undoing it means getting reindexed again.
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Merging or deleting a page
The existing links and traffic disappear with it.
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Changing public-facing wording
The title and intro are the company's claims.
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Changing the list of target search terms
It changes what counts as a result.
How you know it worked
How many pages are actually working.
Pages with no traffic
96.55% of all pages get zero traffic from Google (Ahrefs, analysis of about 14 billion pages, 2023)
Having published is not a result. Picking out the pages that are working comes first.
What a rank is worth
Average click-through 27.6% at position one, the top three take 54.4% of all clicks (Backlinko, analysis of 4 million search results)
Below position four, one rank slot means dramatically less.
The share of visitors from search
About 53% of website traffic comes from search (BrightEdge, 2019)
It's a 2019 figure. The shift since generative search we have to confirm from our own traffic records.
Rule
Putting a title on a page that differs from its content, or hiding a competitor's name in the page for search exposure, can raise problems under US deceptive-advertising law (the FTC Act) and trademark law (the Lanham Act). We flag wording like that in the edit draft first.
There is less that a person has to hold on to.
Once the scattered checks and repeat replies are drafted and sorted, your staff can spend the day on review and exceptions, and you look only at the decisions that matter.
Get an assessmentChecks pile up on a person.
Nobody regularly checks whether people arrive from search or which posts are doing the work.
The work arrives ready to go.
Each week, rankings, traffic, and drop-off come up organized, with a list of pages to fix.
Search traffic
Number of top-ranked terms
Inquiry conversion against traffic
What people ask before they hand this over
The things people actually check first about Search traffic check.
Is raising the rank all that matters.
No. Alongside rank we watch traffic, dwell, and inquiry conversion. If the rank rises but doesn't lead to inquiries, we don't report it as a success; we flag it separately. It's often a sign that search intent and the page's purpose are misaligned.
Do you fix the page directly.
We prepare the part to fix and an edit draft and raise it, and the actual change happens after a person confirms. After the change we attach the rank, traffic, and inquiry movement to record whether the edit worked.
What to sort out next
On-time send rate
Running your newsletter
Running your newsletter
Running your newsletter can be joined up the same way, on the channels you already use, from intake through to the approval queue.
Message-consistency check pass rate
Positioning and messaging
Positioning and messaging can be joined up the same way, on the channels you already use, from intake through to the approval queue.
Launch checklist completion rate
Running a launch campaign
Running a launch campaign can be joined up the same way, on the channels you already use, from intake through to the approval queue.
See every workflow
Inquiries, bookings, quotes, order updates. You can compare the work that keeps a person busy, side by side.