Which customers bought or visited, when to reach them, and how to word it are worked out ahead of time, and the message lands when it should.
It gathers the signals about customers who bought or visited, send timing, and response wording from across your channels, removes duplicates, and sets priorities.
Small businesses know reviews move revenue, yet they are too busy to ask customers for one. Without asking, only a few volunteer reviews accrue, and since unhappy customers are more motivated, the rating ends up lower than reality. Asking is decisive, and about 69% of consumers who were asked recall leaving a review in the past year. The catch is that in the US email and SMS follow different rules, so getting the consent, timing, and format wrong turns a review request into a fine.
We gather the work as it actually arrives, and record what each step is judged against.
Screen the target list by channel, since SMS needs prior express written consent while email needs a working opt-out and no prior unsubscribe.
Send at the highest-satisfaction moment (right after use) on the eligible channel (SMS, email), with the send time set to the allowed window.
For email, include the sender identity, a truthful subject, a valid physical postal address, and a working unsubscribe. For SMS, include the sender identity and a clear opt-out (reply STOP).
Send on schedule after approval, and track clicks, review completions, and opt-outs to update the list status.
If a low rating or negative reaction is detected after the request, route it to the complaint sorting queue rather than the review campaign.
We settle the exceptions that actually come up before they do. When a rule doesn't fit, we don't force it through. It goes to a person, with the evidence.
Do not send a marketing text. Drive reviews through consent-free routes like an in-store QR code, a receipt link, or on-site signage instead (email is allowed as long as opt-out is honored).
Auto-defer the text to after 8 a.m. the next morning in the recipient's local time.
Keep them on a permanent suppression list and never re-add them without fresh consent.
Anything touching money, contracts, personal data, or the brand is drafted and no further. It sends only after a person approves.
Texting without consent, or emailing an address that opted out, is direct legal exposure, so a person confirms.
A missing unsubscribe or postal address in email, or a missing opt-out in SMS, breaks the rules.
SMS timing (8 a.m. to 9 p.m.) and platform policies have to be met.
Paid or incentivized reviews raise FTC review-rule and platform-policy issues.
A public-versus-private recovery judgment is needed.
How you know it worked
About 69% of consumers who were asked left a review in the past year (BrightLocal, 2024)
Not asking is the biggest leak.
One extra star on Yelp raises a restaurant's revenue 5 to 9% (Harvard Business School, Michael Luca, 2011)
The dollar value of lifting review volume and rating.
Marketing email violations can cost up to $53,088 per email (CAN-SPAM), and non-compliant marketing texts $500 to $1,500 each (TCPA)
The downside of the campaign, which is why the filter is required.
Email and SMS are governed differently in the US. Marketing email is opt-out under the CAN-SPAM Act (15 U.S.C. §7701). You need accurate headers, a clear indication that the message is an ad, a valid physical postal address, and a working unsubscribe that you honor within 10 business days, and the maximum civil penalty is $53,088 per email (FTC, 2025). For email there is no subject-line tag, no quiet-hours window, and no re-consent requirement. Marketing text messages are stricter, under the TCPA (47 U.S.C. §227), which requires prior express written consent, allows sending only between 8 a.m. and 9 p.m. in the recipient's local time, and carries statutory damages of $500 per message, up to $1,500 for a willful violation. Transactional messages are excluded from both. For EU or UK recipients, marketing is opt-in under the ePrivacy rules and UK PECR.
Once the scattered checks and repeat replies are drafted and sorted, your staff can spend the day on review and exceptions, and you look only at the decisions that matter.
Get an assessmentReview requests only go out when someone remembers, so the timing often slips.
It prepares request drafts matched to the customer group and the moment, and the send goes out after approval.
The things people actually check first about Review request campaign.
A marketing text needs prior express written consent and may go only between 8 a.m. and 9 p.m. local time, with a clear opt-out, and a non-compliant text can cost $500 to $1,500 each under the TCPA. Marketing email is easier since it is opt-out, but it still needs a truthful sender, a physical postal address, and a working unsubscribe. Without SMS consent, drive reviews through consent-free routes like an in-store QR code or a receipt link.
Timing a request around a good moment is fine. But systematically screening out unhappy customers to inflate your rating, or offering something in exchange for a positive review without disclosing it, runs into the FTC's review rules and platform policies, so keep that a person-approved decision.
Send rate
Repeat-visit and repeat-purchase outreach can be joined up the same way, on the channels you already use, from intake through to the approval queue.
Human review time
Daily operations report can be joined up the same way, on the channels you already use, from intake through to the approval queue.
Human review time
Weekly operations report can be joined up the same way, on the channels you already use, from intake through to the approval queue.
Inquiries, bookings, quotes, order updates. You can compare the work that keeps a person busy, side by side.
